kelownaelections.ca

H. Morales

Candidate for Councillor

Background

H. Morales (first name Humberto, per coalition materials) is a 25-year Kelowna resident.

He is an entrepreneur, business developer, and financial advisor. For the two years preceding his candidacy, he worked as a financial advisor with World Financial Group, helping businesses, individuals, and families with financial planning.

His WFG agent profile lists a business office at 410-1708 Dolphin Ave in Kelowna.

Morales is a member of the BRACE for Change (Businesses and Residents Against Crime Everywhere) coalition slate, running alongside JC Rathwell, Corey Severin, and Rob Wilkinson. An earlier formation of the slate included Michael Harris, who does not appear on the final ballot.

He has no prior elected office on record. No Kelowna campaign-finance disclosure statement was found under "Morales" or "Humberto" (his recorded name).

2026 Campaign

Morales's campaign site carries the tagline "EMPOWERING OUR COMMUNITY — HUMBERTO MORALES — Get involved for a better Kelowna."

His platform statement reads: "Humberto For Kelowna City Council is dedicated to fostering a vibrant community through collaboration, fresh look policies. My goal is to ensure that every voice is heard and every need is addressed."

His BRACE for Change coalition bio describes him as "an entrepreneur, business developer, and financial advisor who is passionate about building a stronger, safer, and more prosperous community" and states: "Humberto believes that the best ideas come from listening to people's true needs and wants. His commitment is to lead with integrity, transparency, and practical solutions."

The BRACE for Change shared platform includes ten commitments organized around: safer streets, wildfire protection, affordable housing, stronger small business, smarter transportation, and accountability and transparency.

A Kelowna Capital News opinion column ("The Turner Files") reported that the BRACE for Change website text and videos were flagged by an AI-detection tool as machine-generated. The column characterized the slate's messaging as relying on "common sense" and single-issue (crime) framing. This was a slate-level observation in an opinion column, not a finding specific to Morales.

No dedicated news profile or interview of Morales individually has been located; all press coverage is slate-level or roster-list mentions. (Search, 2026-09-13)

In an undated ForChange Kelowna candidate questionnaire, Morales added individual positions, distinct from his slate's shared platform. He framed his approach as pragmatic, project-management-style leadership with long-term risk assessment, arguing infrastructure should have been strengthened before rapid growth. On homelessness and crime, he categorized the unhoused into three groups — those pushed out by housing unaffordability, those facing addiction, and those with mental-health needs — and proposed matching responses such as low-cost modular housing or assessment-treatment-recovery programs, plus pilot programs, with the City advocating concrete solutions to the Province. He also cited census figures that immigrants made up more than 15% of Kelowna's population in 2021 and could approach 20% by 2026, and proposed partnerships to help newcomers integrate and support immigrant entrepreneurs. He proposed more affordable after-school sports and arts programs and measures to help seniors stay independent.

At the second Castanet election forum (Revelry Kelowna, September 24, 2026), Morales recounted arriving from Monterrey, Mexico, leaving home at 17, and, after his father died that same year, his mother's instruction to "stay the course" through university — perseverance he said he would bring to council. He said his Glenmore home was broken into at 1 a.m. by a person the responding RCMP officers told him would simply be released. He described owning two short-term rentals and said visitors tell him Kelowna is "getting dirtier," and he called for a "one-stop shop" to coordinate the liquor board, Interior Health, and the other agencies businesses must navigate. He gave the current council a "B-minus," saying he has not seen how the city measures success.

Campaign site: https://hmorales.ca

Contact: info@hmorales.ca.

Questionnaire responses

Did not respond to the Kelowna Elections questionnaire (deadline October 2, 2026).

Registered campaign links

From the official candidate registration record; presence here is not an endorsement.

Financial agent: Self

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